Strategy Call: when one focused hour gets you unstuck

You know the one I mean. The question that's been on your list for months and gets pushed back every Friday afternoon. If you've already turned it over in your head ten times, a Strategy Call is probably the cheapest way to get it off your plate.

One question. One hour. A plan in writing afterwards. That's it, and that's the point.

Why that question keeps getting pushed back

It's almost never a lack of knowledge. You usually know the options perfectly well. What's missing is a moment where you actually sit down with it, without the phone going.

I've been an entrepreneur since 2002 and have built several companies, a few of them from nothing. The questions I sat on the longest were nearly always the ones that mattered most. Not because they were hard. There just wasn't anyone across the table saying: right, now pick one.

And something always comes up. A client calls. A proposal has to go out today. Someone's off sick. Urgent beats important every single time. That's not a character flaw. That's just what running a business looks like.

Signs it's time

A few signals. If two of these sound familiar, I wouldn't leave it any longer.

You've talked it through with your partner three times and nothing has changed.
You keep going back and forth between two options, and a different one wins every week.
You can feel there's more revenue in the business, but you don't know where to start.
There's a decision with real consequences on the table: a hire, a price increase, a new market, a partnership.
You're so deep in the day to day that you can't see your own business from a distance anymore.

What sitting on the fence really costs

Doubt feels free. It isn't.

Here's an example calculation. Say you've been mulling over a 10 percent price increase for six months, and you turn over €300,000 a year. If your clients stay, that's roughly €2,500 a month you're leaving on the table. Six months of hesitating comes to €15,000. Suddenly €495 for an hour to make the call doesn't look like much.

It works the other way too. Sometimes the answer is: don't. That's worth money as well, because you can finally stop chewing on it.

Knots like this are exactly what I help with in a Strategy Call. Not with a framework on a slide, but by telling you what I'd do and why.

What the hour looks like

First you send me a short intake. Five to ten lines, no more. Then we talk for 60 minutes on Zoom or Teams. You're wherever you are, I'm in Amsterdam.

Afterwards you get a short written summary. What the real issue is, what the choice is, what I'd do and what you'll pick up over the next few weeks. Not a thirty-page report. Something you can get going with on Monday morning.

It's €495 excl. VAT. Fixed fee. No extra hours quietly piling up afterwards.

Write your intake like you're telling a friend

The sharper your question, the more we get out of the hour. It doesn't need to be polished. It needs to be honest. This is plenty:

What you sell and to whom, in one sentence.
Where you are now: rough revenue, headcount, how long you've been at it.
The question, as concrete as you can make it.
What you've already tried and why it didn't work.
What it costs you if nothing changes.

A weak question is: I want to grow. A strong one is: nearly all my clients come from my own network, that's drying up, and I don't know whether to hire a salesperson or try LinkedIn myself first. With the second one we're working from minute one.

Not quite sure what your question is while you're writing? Then write down what's bugging you. That's usually where the real problem is hiding.

What I bring to the table

My background is broad: sales, marketing, branding, design, HR, management and business development. Not from books, but from companies where the outcome was on me.

At SALT I closed the biggest deal in the company's history: €1.2 million with Nationale-Nederlanden, within seven months. The main thing that teaches you is that you have to decide before everything is clear. That's where most business owners get stuck. I used to, too.

A good decision today beats a perfect one six months from now.

When I'd tell you not to book one

To be straight with you, a Strategy Call isn't always the right move.

Want to see whether we click first? Start with a free intro call. Short, no strings attached.
No single question, but you'd like someone in your corner for months? Then a regular sparring partner fits better.
Is it mostly work that needs doing, like building a sales process or rewriting your proposition? Then I'd rather work alongside you remotely. An hour of talking won't fix that.
Want someone to make the decision for you? I don't do that. I'll tell you what I'd do, but it's still your business.

Has your question been sitting there too long?

Problems you put off rarely get smaller. They do get more expensive.

Grab your calendar, write those five lines and book a 60-minute Strategy Call (€495 excl. VAT). If you'd rather check first whether we click, book a free intro call. Either is fine. Just don't let that question sit there for another quarter.