Strategy, growth & execution for business owners · remote from Amsterdam

From planto growth

You talk to John
Taking on new clients

An entrepreneur who thinks along with you. How do you get more growth, efficiency and revenue out of your business? John thinks along, advises and works with you, remotely.

Book a free intro call Free · no obligation · directly with John
  • Entrepreneur since 2002
  • Built several companies
  • Remote, wherever you are

Canal ring · remote-first

Herengracht 449AOffice in Amsterdam. Workplace: anywhere.
Experience
20+
years in sales, marketing, management and tech
Remote-first
Remote, wherever you are Conversations, advice and hands-on How we work

Growth scan · 30 seconds

Where is your growth opportunity?

What sounds most familiar?

Our approach for you

A sharp growth strategy

We analyse market, customers and numbers, choose the highest-impact opportunities and turn them into a plan with concrete quarterly goals.

Strategic adviceSales strategyMarketing

How we help

One entrepreneur who thinks along about your whole business: strategy, sales, marketing, team, processes and numbers. So everything pulls in the same direction, towards growth and revenue.

Also available as

Interim managerTemporarily at the helm, for example as commercial director or country manager. John has led a team as interim country manager and run companies as CEO and managing director.
Market entry NetherlandsFor international companies entering the Dutch market: from first clients and partners to a local team that sells.
Business development & partnershipsOpening new markets, winning key accounts and landing strategic partners. That is where John's roots are: sales and partnerships.
RemoteStrategy Call: one problem, one strategy, in 60 minutes

Working together

Three ways to work together

From one conversation to an entrepreneur working alongside you remotely. Pick what fits and scale up or down whenever you like.

Remote · €495 excl. VAT01

Strategy Call

Bring the business problem you keep putting off. Leave with a decision and a strategy you can act on the same day.

  • Written intake upfront
  • 60-minute call via Zoom or Teams
  • Summary with plan and next steps
Request a Strategy Call
Remote · hourly02

Working alongside you

John doesn't just think along, he works with you: on strategy, sales, marketing or processes. Online and together with your team, until the results show.

  • Plan and priorities
  • Hands-on in the execution
  • Weekly course corrections
Discuss what you need
Ongoing03

Standing sparring partner

An experienced entrepreneur at your side for the longer term. Regular sessions to think things through and adjust course, with quick contact in between when you need it.

  • Regular calls each month
  • Quick check-ins in between
  • Your goals kept in focus
Ask about the options

Strategy Call for €495 excl. VAT. Engagements on an hourly rate, always with a clear estimate upfront.

The difference

Why business owners choose John

Most advisors deliver a report and leave. John stays until it works.

Book a free intro call

Typical consultancy

Advises from a distance
Delivers a report
Separate bits of advice
Rotating consultants
Only available at the office
Learned business from books

Hoogland Strategy

Works inside your business, with your team
Keeps going until the results are there
Thinks along about the whole business
One point of contact
Remote, wherever you are
Has been an entrepreneur since 2002

Approach

From first conversation to results

We start with the core: your numbers, your clients and your processes. In a few conversations we map where the growth is and what's holding you back.

What you get

Conversations with you and your team
Analysis of numbers and processes
Opportunities and risks on one page
John Hoogland, Founder, Hoogland Strategy

About John

Started broad, deep where it counts

I started my first business in 2002 and have built and run several companies since, a few of them from absolutely nothing. From an online radio station that took me to Monaco to international ventures with offices from New York to Singapore.

Along the way I learned sales, marketing, branding, design, HR, management and business development. So I speak the language of every department. What I like doing most: thinking along with business owners about more growth, efficiency and revenue, and working alongside them until it sticks. Sometimes we sharpen an existing business, sometimes we build something from scratch.

“The gap between an ordinary and an extraordinary business is rarely talent or luck. It is discipline, in the things that matter.”
John Hoogland
Founder, Hoogland Strategy

From practice

What I built before

Three moments that show how I work: selling something new, building from nothing and growing across borders.

SALT · tech & education
€1.2M
largest deal in SALT's history, within 7 months

Selling an unproven model until the market caught up

I built SALT's commercial side in the Netherlands, convincing companies of a new way to train developers. Within seven months Nationale-Nederlanden signed. A year later I led the Dutch team as interim country manager.

EclecticRadio · own company
100k+
monthly listeners within two years

From a stream across the street to Monaco

The first test went to a house across the street. With no ad budget or FM frequency, the station reached the top spot on Google for “online dance radio” and a long-running partnership in Monaco.

Secret Nobility · own company
4
offices: New York, Dubai, Amsterdam, Singapore

An international brand from scratch

As founder I built an exclusive membership community for luxury lifestyle management, with partners and clients worldwide. The brand, business development, partnerships and marketing were all mine.

Experience inTechAI & automationFinance & advisoryTrade & importLogisticsEducation & recruitmentMedia & eventsLuxury & lifestyle

Frequently asked questions

Question not listed? Call John directly: 020 261 4967

What does the free intro call involve?

A no-obligation introductory conversation with John about your situation and ambitions. We identify the main opportunities and you leave with concrete first steps, even if we don't work together afterwards.

How is that different from the Strategy Call?

The free intro call is a first conversation: finding out what you need and whether we click. In the Strategy Call (€495 excl. VAT) we work through one problem properly, with an intake beforehand and a plan in writing afterwards.

What does it cost?

The intro call is free. A Strategy Call costs €495 excl. VAT, including intake, a 60-minute call and a plan in writing. Build engagements and standing sparring are billed by the hour, always with a clear estimate upfront. No surprises afterwards.

Can you help build a company from scratch?

Yes, John loves doing that. He has built several companies himself, from idea to international organisation. Together you work on proposition, first clients, team and structure, and he works alongside you where needed.

Do you work remotely?

Yes. John works remotely, with business owners in the Netherlands and beyond. Conversations, advice and hands-on work happen online, via Zoom or Teams. If a visit is really needed, we plan it together.

Which businesses is Hoogland Strategy right for?

Small and mid-sized businesses that want to grow or work smarter. The industry matters less: John has worked and built companies in tech, finance, trade, logistics, education, media and luxury, among others.

Free · no obligation

Let's talk

What happens next

1

You leave your detailsTakes 20 seconds.

2

John gets in touch personallyWe pick a time that suits you, online via Zoom or Teams.

3

Free intro callYou leave with concrete first steps.

John Hoogland
Book your free sessionYou talk to John directly. Two fields, that's all.
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020 261 4967

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Free intro call