Home · Building a company from scratch
From idea to a running business
You talk to JohnTaking on new clients
Building a company from nothing is the best thing there is. And the most chaotic. John has done it several times, from an online radio station to an international brand with offices in New York, Dubai, Amsterdam and Singapore. He helps you do the right things in the right order.
Book a free intro callWhat it takes
The building blocks
Proposition
Who are you for, and why do they pick you? Until that fits in one sentence, it isn't sharp yet.
First clients
Don't wait until it's perfect. Your first ten clients teach you more than any plan.
Team and structure
What do you do yourself, who do you bring in, and when? And which agreements do you set on day one?
Brand and visibility
A name, a face and a place where people find you. Without spending a fortune.
How we work
How we build
- 01
Sharpen the basics
Proposition, audience, price. Small enough to test, big enough to matter.
- 02
Go to market
Land the first clients fast and learn what works. Adjusting is fine, standing still isn't.
- 03
Scale up
Once it runs: team, processes and numbers in order, so it doesn't all rest on you.
Why John
Other services
Frequently asked questions
Question not listed? Call John directly: 020 261 4967
I only have an idea. Is that too early?
No, it's a good moment. It saves you expensive detours.
Do you take equity?
That's not the starting point. John works hourly or through a Strategy Call. If there's a special fit, you can always talk about it.
Do you help with funding?
John helps with your plan, your numbers and your story for investors or the bank. Arranging the funding itself isn't something he does.
What does it cost?
The intro call is free. After that a fixed-price Strategy Call or working alongside you hourly.
Free · no obligation
Let's talk
What happens next
You leave your detailsWith a line on what you want to build.
John gets in touch personallyWe pick a time, online via Zoom or Teams.
Free intro callYou hear honestly whether and how John can help.